Election officials back ban on data sale
There is massive support among election officials in England for a ban on the sale of voters’ personal data to direct mail companies, a survey has found.
The Local Government Association poll of more than 200 administrators found 98% supported an end to the practice.
Voters can opt out of the roll sold to firms, but the Information Commissioner has recommended an outright ban.
The Direct Marketing Association said the lists were used mainly to verify details rather than to gather names.
The LGA said that far from being a significant earner, councils made on average just £2,000 a year from sales.
One wonders why they bother!